First time hiring UGC creators for our B2C SaaS, Would love some guidance from people who've done this.

We have a solid user base in the US and Europe and want to double down on content targeting those markets. A few things I'm trying to figure out: **Platforms vs. direct outreach:** Is it better to start with a UGC marketplace (like Billo, JoinBrands, etc.) or reach out to individual creators direct...